Fora Care Suisse AG located in St. Gallen, Switzerland, announced today the launch of its new product names for its blood glucose monitoring devices http://www.foraminisite.com/diamond that are consumer-friendly and self-explanatory to make it simpler and easier for consumers to make the right choice product for their needs. Fora Care is also launching a new feature called SSI Technology (Superior Sip-in Technology) which allows for more precise and easy blood glucose testing.
The new product names include Prima, Voice, and Mini – all FORA Diamond Diabetes Care products -- and were launched at this year’s Arab Health exhibition. Fora Care presented posters for the meeting that described how diabetes patients can live healthier by using simple yet accurate tools to monitor their blood glucose, weight, blood pressure, and body temperature.
The new names and branding were launched in two phases. Phase I launched January 1, 2012 and the second phase launched on March 1, 2012. The product packaging and brochures were the main focus of the initial phase of the new branding rollout and also changes to the product appearance and branding on the company’s website: www.foracare.ch . The new names appear alongside the previous product names to make it easier for customers to recognize the brand. In Phase II of the rollout, the new names and branding replaced the previous look and names of the FORA products.
“We believe our unique new marketing names for our already successful product line will further build the FORA brand and clearly communicate to all of our audiences including corporate partners and distributors as well as consumers the products usage and purpose. This new approach, we believe, will improve our brand visibility and grow our brand awareness in the marketplace,” said Ty-Minh Tan, CEO of Fora Care Suisse AG. “We believe the new product names will increase consumer trust in our brand and will influence their choice amongst competing products to aid in their decision to buy FORA.”
The SSI Technology provides five main improved performance features: fast blood absorption (completes within five seconds), testing from most any angle, easier strip handling, reduced strip wastage and more accuracy in test results.
All ForaCare monitoring devices are validated as highly accurate in the industry and provide superior quality directly to consumers. FORA Blood Glucose Monitors are validated according to ISO 15197 requirements at an internationally renowned diabetes institute in Ulm, Germany. Fora Care provides FDA cleared and CE marked innovative health monitoring devices that provide simple connection to the FORA system. For more information, please visit http://www.ForaCare.ch
About ForaCare Suisse AG: http://www.foracare.ch
SOURCE ForaCare Suisse AG